The Perfect Fitting. Extraordinary Service.
Celebrating 40 years on Patrick St, Dún Laoghaire
Shape and Comfort to Feel Uplifted, Supported and Confident
It doesn’t matter what the size or label on your bra, so long as you have the shape and comfort you need.
We love when women come into us for a bra fitting - they leave feeling uplifted, supported, comfortable and confident. We have a comprehensive collection of styles, sizes and brands for customers of all ages, sizes and shapes. No matter what the bra or occasion - we’ve got the bra for you at every stage of life and if we don’t, we always do our best to get it for you.
Personal Bra Fitting Service
At Florence, Dún Laoghaire, we are all trained bra fitters and offer a personal fitting service. We have the expertise to assist and fit correctly and know our products inside out which makes the fitting experience friendly, relaxed and comfortable. We keep plain white T-shirts in the fitting rooms so you can see the bra and shape under a fitted top and the difference that the right bra for you makes.
We like to make all our customers feel great, not rushed and 110% happy with their perfect fit for them. This brings our customers back to us from far and wide, as they realise the importance and benefits of good fitting lingerie.
We stock bras from some of the world’s leading designer labels
Why We Fit
Our body goes through so many changes during a lifetime. The same bra or same style bra will not necessarily always suit you.
If you are wearing the wrong size bra it could cause you back, neck, shoulder pain as well as just being uncomfortable.
We hope that what we offer is a wonderful experience to each and every woman with our personal service, expertise and fabulous products.
Carrying a wide range of sizes to fit every woman, we are a destination shop for both our loyal customers and new customers.
We see women transformed by the power of well-fitted lingerie.
Hi, I’m Ruth
Whether you’re looking for pretty new lingerie for yourself or perhaps a teen bra for your daughter, my colleagues and I at Florence’s in Dún Laoghaire will be delighted to look after you.
Our bra shop goes back over 40 years when Florence opened up her specialist lingerie shop. I took over this wonderful boutique in 2002 and, together with my colleagues, love looking after our fabulous customers and assisting with all their underwear needs, offering a personal advisory and fitting service.